saratoga living, the premier lifestyle media company in Saratoga Springs and New York's Capital Region, has just released its new branding for 2018. Encompassing its new-look logo and direction for saratogaliving.com, the branding is of course a critical component of the newly relaunched, storied brand.
"When it came time to decide what the branding should look like-particularly the all-important logo-we wanted something that evoked the magic of the city we call home: classic, elegant and with an eye toward the future," said Richard Pérez-Feria, President, CEO and Editor in Chief of Saratoga Living. "Working with our Creative Director and my longtime design partner, Kathleen Gates, has once again shown its winning results. To me, I think we nailed it."
The logo and the other branded elements, which can be seen above, are the foundational blocks with which the magazine, website and additional SL branded products will derive their new look from.
Since announcing the exciting editorial, creative, and marketing plans for 2018, the changes are coming at a breakneck speed. As always, stay tuned to saratogaliving.com for more news, like us on Facebook, and follow us on Instagram and Twitter.